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This web page had the following on the homepage, "To help shoppers make informed decisions quickly, this gadget uses dynamic lights and a barcode scanner." Our analyzers saw that the web site said " For an early-stage prototype I worked with the research team on controlling 16 LEDs embedded in the handlebar using Arduino Processing." The Website also said " The video shows a later version. For more information see this article by Fast Company. Named after the fabulous Elm. PS I was thrilled to hear that the game is being used to teach progamming to kids. New screenshots are posted every day." The website's header had software developer as the most important optimized keyword. It is followed by creator, composer, and vj which isn't as highly ranked as software developer. The next words kreitmayer.com uses is music. art was included and will not be viewed by search parsers.